Every little bit counts with Total

Aware of the impact of its activities on the environment, Total Belgium is rallying to make a direct contribution to the fight against climate change. Attracted by the very specific compensation system offered by CO2logic* (CER certified), the oil company is henceforth offering Total customer-card-holders the possibility of donating their points to offset CO₂.emissions. In this way, to counterbalance the emissions produced by their vehicle, customers can participate in the financing of projects in emerging countries reducing CO₂ emissions on a global scale. For Concerto, a subject as complex and sensitive as this could not simply boil down to a few promotional slogans. It was therefore imperative that an ambitious campaign be conceived, backed by a clear, easily understandable, unambiguous and scientifically valid argument, in order to avoid any controversy in the media or among environmental associations.Concerto therefore set about drafting a solid and well-sustained explanatory text, in a tone that would be accessible to everyone. The agency rendered the concept of the “Every little bit counts” campaign in several communication tools specifically dedicated to the petrol stations: posters, pump toppers, detailed explanatory brochure, etc.* The Belgian company CO2logic invests in projects that have shown reductions in CO₂.emissions to have been achieved in practice.