Total

Brand and packaging

Creating a new brand

Concerto was entrusted with the task of finding an original name and logo for the Total Energies wood pellets for the belgian market. Concerto studied the graphic for the packaging with the intention of reflecting the positioning of the product (quality, price, environment, Belgian origin). The 15kg bag provides technical information (dust levels or calorific output, etc.) in the form of original illustrations and has transparent areas so that the product can be seen.