As a new series of grants for small enterprises was launched by the regional public service Brussels Economy and Employment, Concerto was selected to support the public service in promoting those grants to a target audience.
Due to the great variety of grants made available, Concerto adapted the communication campaign as it was rolling out on a ten-month period.
Each set of grants was advertised through its own dedicated channel, depending on their target audience and other factors of eligibility.
Meanwhile, a user-friendly website was collecting and listing each type of grant as soon as it was advertised.
The bilingual campaign (FR-NL) was articulated around an original series of illustrations and broadcasted online (SEO, SEA incl. Facebook Ads, emailings, website) and offline (radio ads, inserts, leaflets, etc).
Because the success of the campaign was much higher than anticipated, the public service behind the campaign was quickly snowed under the incoming requests. The campaign was therefore put on hold for a while to make sure that the budget for those grants was not overspent.