cdH 2018 election campaign

CDH

cdH 2018 election campaign

In the run-up to the local elections of October 2018, the cdH party found itself in need of some headwork and new campaign material.

Website

The agency wiped the slate clean to propose and develop a brand new website: a lot more responsive, with a stronger identity, with dynamic contents brought forward. Thanks to a database and a Drupal CMS, the various elements are interconnected: news, people, press releases, program topics… Concerto took care of the design and the development, as well as the rewriting and the contents’ integration.

Local election campaign

For the local elections specifically, Concerto has developed several types of campaign materials. The agency intervened on the style as well as on the content : posters, magazine inserts, door-to-door leaflet, videos…
The digital aspect of the campaign has been especially developed and nurtured (Facebook Ads, Google Display, Bumper Ads, etc).

 

Over 920k unique individuals were reached via Facebook despite a tight budget. The online campaign gathered +12,67 million impressions and 25,620 clicks across all digital channels.

cdH 2018 election campaign - website
cdH 2018 election campaign - website
cdH 2018 election campaign - website
cdH 2018 election campaign
cdH 2018 election campaign Toutes Boites01
cdH 2018 election campaign Toutes Boites
cdH 2018 election campaign - annonce magazine
cdH 2018 election campaign - Bumper AD