In the run-up to the local elections of October 2018, the cdH party found itself in need of some headwork and new campaign material.
The agency wiped the slate clean to propose and develop a brand new website: a lot more responsive, with a stronger identity, with dynamic contents brought forward. Thanks to a database and a Drupal CMS, the various elements are interconnected: news, people, press releases, program topics… Concerto took care of the design and the development, as well as the rewriting and the contents’ integration.
For the local elections specifically, Concerto has developed several types of campaign materials. The agency intervened on the style as well as on the content : posters, magazine inserts, door-to-door leaflet, videos…
The digital aspect of the campaign has been especially developed and nurtured (Facebook Ads, Google Display, Bumper Ads, etc).
Over 920k unique individuals were reached via Facebook despite a tight budget. The online campaign gathered +12,67 million impressions and 25,620 clicks across all digital channels.