Tractebel Engineering School

Tractebel Engineering

TE School

Multi-vitamin promotion

Tractebel Engineering aims to encourage its staff to participate in its training programme. To take up this challenge, Concerto has developed the concept of a can with a multi-vitamin drink in the colours of “TE School” and carrying wittily written, targeted messages. Publicised in advance by a “teaser” poster, the can’s distribution has been a huge success. The proof: they are asking for more!