Early in 2004, PaperPlus (European Association of Speciality Paper Manufacturers) hired Concerto to handle the creation of its corporate identity and all its communication (logo, baseline, corporate brochure, advertisements, website, newsletters, POS tools, etc.). The main objective is to reveal the full potential and qualities of paper for packaging. A vast FMCG market is out there waiting to be informed and convinced. PaperPlus aims to demonstrate that paper today is a totally modern, innovative material that is attractive, cost-effective and environment-friendly.
