An explanatory leaflet, written by Concerto, was distributed to the authorities and notaries of Wallonia. It dealt with purchase and leasing issues.
PEB (Building Energy Performance) certification is a regulation that was bound to have repercussions for all those involved in the construction, renovation, sale, purchase or let of buildings, whether office or residential. After a competition, the Service Public Wallon awarded Concerto the task of explaining and promoting this complex mechanism to the general public.
With a restricted budget and tight timing, the agency succeeded in producing a TV advertisement with a carefully produced animation sequence.
The poster part of the campaign.
The press release part of the campaign in a number of popular magazines in the French language.
Press releases in the entire French-speaking daily press.
