Concerto - Identity update
 
Concerto - Identity update
 
Concerto - Identity update
 
Identity updateNew brand, new shine

Developed by Concerto, the identity of Tractebel Engineering (GDF-Suez Group) needed some boosting after 10 years of good and faithful service.

The key words: colour, brightness, transparency.

Identity updateKey graphic elements

The black and white portraits will survive to maintain the visual assets and remain focused on the human facet.

Identity updateMore flexibility

Organic shapes with flexible contours, tracing paper effects and QR codes embody the relation between the various tools of the enterprise; paper, web, tablets…