Concerto - Corporate campaign
 
Concerto - Corporate campaign
 
Concerto - Corporate campaign
 
Concerto - Corporate campaign
 
Concerto - Corporate campaign
 
Corporate campaignAtenor corporate campaign

Following a competition between agencies, Concerto carried off the assignment to create a big corporate campaign to introduce the company to a wider audience. While real estate developers are often inconspicuous, Atenor demonstrated an avant-garde approach here that required daring and prudence in equal measure.

Corporate campaignWeb survey

The campaign included a website enabling users to freely express their opinions on fifty or so questions  spread over 4 themes. The replies were also open to comment. A big media campaign (posters, advertisements, bus shelters, sides of trams...) gave the website visibility and promoted it. A press conference was held at the end of a big survey.

myvoice.brussels

Corporate campaignAn indirect approach

Concerto opted for an indirect approach; rather than directly vaunting its merits, Atenor wanted to provide a tool for expression, a civic platform on which anyone could give their opinion on the city, in this case Brussels. With this angle of approach, based on dialogue, content that makes sense, the company once again reinforced its position as a stakeholder involved in city life.

Corporate campaignCorporate campaign

Concerto undertook the design and creation of all the campaign's tools entirely in-house, including all the editing.

Corporate campaignCorporate campaign

Concerto undertook the design and creation of all the campaign's tools entirely in-house, including all the editing.