Concerto - Annual Report 2010
 
Concerto - Annual Report 2010
 
Concerto - Annual Report 2010
 
Concerto - Annual Report 2010
 
Concerto - Annual Report 2010
 
Concerto - Annual Report 2010
 
Concerto - Annual Report 2010
 
Concerto - Annual Report 2010
 
Annual Report 2010A patient-centric company

For its 2010 annual report, UCB was impressed both by the editorial structure and expertise offered by Concerto for "GRI" (Sustainable Development). Structured according to the disease, the report is organised in part around the lives of patients. Aspects of "sustainable development" are in turn divided into various themes.

Annual Report 2010Loud and clear
Designed to make it easy to read, UCB's annual report highlighted key figures supported by short texts. Dynamic graphics and a good layout made the information clear and concise.
Annual Report 2010Case stories give a human touch
To describe each disease, the editorial used a "case study" approach, outlining the daily life of a patient. The text and pictures showed the story in a more human light far removed from complicated scientific papers. Depicting a real life story marks a departure from the tone of previous reports.
Annual Report 2010Mini website supports print

To optimise access to information given in the annual report, Concerto also designed and built a mini-website entirely dedicated to information contained in the paper version. Revised according to media requirements, texts and illustrations show the company in a particularly dynamic and comprehensive way.

To find out more: www.ucbannualreport.com

Annual Report 2010Patient on the web

Adapted to the web, the "patients" case studies allow one to understand an illness in a matter of a few clicks. Structured as a specific "eFile", this section offers users very easy navigation. The list of names in the left margin allows users to access all examples in one click.

To find out more: www.ucbannualreport.com

Annual Report 2010Maximising the site's impact

Structured in such a way that gives a global view of all information contained on the mini-site, the home page allows users to understand the entire contents (including the most important key figures) in a single glance. A video of the CEO addressing stakeholders maximises the impact of the website.

To find out more: www.ucbannualreport.com

Annual Report 2010Product pipeline depicts development

Once again, in order to maximise its impact, the mini-site offers a "pipeline" that represents the evolution (according to different clinical phases) of the development of different products. A timeframe allows one to understand the different stages of product development. This information is particularly relevant for all stakeholders.

To find out more: www.ucbannualreport.com

Annual Report 2010Information in one click

Better than a thousand words, the "key figures" section of the UCB's Annual Report 2010 mini-site provides a clear picture through a series of enlightening diagrams and graphs.

To find out more: www.ucbannualreport.com