Concerto en français - Concerto in het Nederlands
TV Spots:
Infrabel, operator of the Belgian railway infrastructure, has entrusted Concerto with the task of increasing awareness among the general public with a view to reducing the number of accidents linked to the imprudence of people crossing the tracks. The message was to cover two topics: the risk of crossing the tracks on foot, and the danger of not complying with the signals at level crossings.
Concerto has devised a 360° campaign consisting of two television commercials, posters on the platforms, two information brochures handed out in all the stations and at all the rail halts in the country, a press dossier, etc. The agency was also asked to circulate the campaign on the world wide web, to organise seeding and to develop actions intended for primary schools (huge school calendar and dossiers in school publications, etc.), polices offices and town halls.
TV Spots:
To help Infrabel improve passenger access to information, Concerto has invented "RailTime".The concept: to unite all the tools aimed at informing rail users (timetable posters, station display screens, clocks, works info posters, tannoy announcements, etc.) under a single name and the same logo. As well as the logo and its baseline, the agency has designed a website (www.railtime.be) grouping together all the information likely to be useful to rail passengers. This constantly evolving website allows users to obtain information, updated in real time, on train times as well as delays and the position of the trains.
Spots TV:
Created by Concerto, the RailTime.be website includes all sorts of useful information for rail passengers. To promote this tool, and more specifically real-time information also accessible via mobile interfaces (mobile phones, Smartphones, etc.), Concerto has developed a national campaign composed of two television ads, three posters, three press releases and a mail-out targeting different relays: mobility managers, the police, communal services, companies and associations linked to mobility.
Spots TV:
Printed in over 1,200,000 copies and translated into over 25 languages, the "Wounded Waters'" comic strip is a fictional tale explaining the ins and outs and the powers of the European Parliament.
As part of European Women's Day, Concerto produced posters and stickers on the theme of equality of opportunity in Europe.
A brochure aimed at European staff setting out the reform of the European Parliament in clear, precise texts and diagrams.
The brochure is one of a family of publications on Dexia Asset Management products.
In six languages and 25,000 copies, this corporate brochure is a bold statement of continuity in line with Dexia Asset Management's visual identity guidelines.
Concerto has just brought out a new publication for Dexia Asset Management: a three-page fold-out leaflet on socially responsible investment (SRI), which continues the new graphic approach previously developed by Concerto for the corporate brochure. Concerto is responsible for its conception, design, information structure and lay-out in a total of six languages, printed in several thousand copies. The publication is aimed primarily at sales staff.
The brochure is one of a family of publications on Dexia Asset Management products.
As part of Dexia Asset Management's public relations, Concerto produced and issued invitations to a seminar.
As the consultancy firm to DEXIA ASSET MANAGEMENT for a number of years, Concerto has developed a new graphic identity for the various groups of publications (corporate, product brochures, in-house magazines, etc.) as well as a charter laying down the graphic and editorial principles.
Aware of the impact of its activities on the environment, Total Belgium is rallying to make a direct contribution to the fight against climate change. Attracted by the very specific compensation system offered by CO2logic* (CER certified), the oil company is henceforth offering Total customer-card-holders the possibility of donating their points to offset CO2.emissions. In this way, to counterbalance the emissions produced by their vehicle, customers can participate in the financing of projects in emerging countries reducing CO2 emissions on a global scale. For Concerto, a subject as complex and sensitive as this could not simply boil down to a few promotional slogans. It was therefore imperative that an ambitious campaign be conceived, backed by a clear, easily understandable, unambiguous and scientifically valid argument, in order to avoid any controversy in the media or among environmental associations. Concerto therefore set about drafting a solid and well-sustained explanatory text, in a tone that would be accessible to everyone. The agency rendered the concept of the “Every little bit counts” campaign in several communication tools specifically dedicated to the petrol stations: posters, pump toppers, detailed explanatory brochure, etc. * The Belgian company CO2logic invests in projects that have shown reductions in CO2.emissions to have been achieved in practice.
Creation and management of all promotional tools associated with this prepaid card. Concerto's promotion campaign was voted best marketing campaign in the Total Group in 2005.
Creation and management of all communication tools associated with a card targeting the diplomatic community: card design, launch mailing, presentation brochure, pre-completed administrative document, website for online card management and recharge payment, etc.
Creation and management of all communication tools associated with Total's professional fuel card in Belgium.
For Total Belgium, Concerto designed and produced a station-based promotional campaign for the distribution of safety vests for adults and children, against the backdrop of the back-to-school period.
Promotional gifts
Concerto produced the Total loyalty card gift catalogue, a 52-page promotional catalogue featuring dozens of gifts (photographs, descriptions, value in points, etc.). 30,000 copies of the catalogue were issued.
A site dedicated to the Diplomatic fuel card and serving as a promotional, card-management and secure payment system.
https://www.diplomatic-total.be
Does Total's Excellium Diesel have any real impact on vehicle fuel consumption? To find out, Fabricom GTI (SUEZ) carried out a full-scale test on part of its fleet (500 vehicles of every type and make). At the end of the pilot test, the project team reported an average of 3.7% reduction in fuel consumption. Pretty significant! For Total, the initiative provides added evidence for the economic advantage of its fuel, especially since the result comes from an independent source and reflects real-life use rather than simulation tests. Total Belgium commissioned Concerto to design and produce a hard-hitting B2B campaign to pitch this strategic message to professionals and fleet managers. The ad lives up to its promise, focusing on the efficiency demonstrated by the figures, and is enjoying excellent visibility in the trade press.
With the new Total promotional leaflet "Fleet Solutions: as easy as 1, 2, 3!", Concerto adopts a whole new approach to fuel card communication. Whereas this type of communication often contains a detailed presentation of complex offers, the leaflet designed by Concerto gets straight to the heart of the matter by focusing on a simplified message. The pitch is reduced to just three key issues, vital to the target audience: save detours, save fuel, save worrying… Plus a reminder, in passing, of the advantages of Excellium fuel. Designed as a teaser (to prompt a visit from a representative) or a reminder (summary of a presentation in a few bullet points), the document will be available in two languages (FR/NL) for the Belgian market.
A brochure presenting the bank's range of products and services tailored to different customer profiles and suggested by their worlds.
Early in 2004, PaperPlus (European Association of Speciality Paper Manufacturers) hired Concerto to handle the creation of its corporate identity and all its communication (logo, baseline, corporate brochure, advertisements, website, newsletters, POS tools, etc.). The main objective is to reveal the full potential and qualities of paper for packaging. A vast FMCG market is out there waiting to be informed and convinced. PaperPlus aims to demonstrate that paper today is a totally modern, innovative material that is attractive, cost-effective and environment-friendly.
Design, conception, copywriting and development including a CMS publisher all handled by Concerto.
www.paperplus.org
"Unfolding the potential of paper"
A magazine designed to promote paper to all key players in packaging. Concerto also handles their direct mail.
How to convince the CEO of a bank of the advantages of a credit system still relatively under-used in Europe… without appearing to be patronising? By focusing on the facts. And adding a dash of humour and audacity. The brochure was very well received and scored a big success. Concerto was solely responsible for the text, structure and layout, and a PowerPoint version was developed for the sales force to use. This presentation was subsequently used in the United States and the brochure was adapted into German and Italian.
An original brochure, designed to put a face on the various potential user profiles and highlight all the services and various aspects of a payment solution in reality much less "standard" than its name might suggest.
A brochure describing bespoke payment solutions, aimed at organisations of every size. A PowerPoint presentation was subsequently created, based on the brochure.
Exclusively published for holders of the MasterCard Gold card, this guide offers for every one of the listed establishments an exclusive benefit.
Spread around the regions of Wallonia, Flanders, the Grand-Duchy of Luxembourg, France, and the Netherlands, the selections in this guide have been hand-picked and were inspected with the utmost care.
During the 47th (2007) award presentation for the best financial information, the Association Belge des Analystes Financiers attributed the award for the best financial web site to the CNP (Compagnie Nationale à Portefeuille, part of the Albert Frère Group). The criteria used to judge the web sites that were in the running were: the quality of the operational and financial information, availability of annual reports, press releases, corporate governance, ergonomics, ease of navigation and the frequency with which data published on the site is renewed. The CNP, which also received the 2nd prize for its financial communication as a whole, has for the last 9 years entrusted Concerto with the realisation of both its web site and its annual, half yearly and quarterly reports.
This year once again, the challenge was substantial: very tight publication deadlines, reinforced teams of staff, the printer on the go… To be able to keep to the particularly short lead-times imposed by the current context in which CNP operates, Concerto set in place especially efficient collaborative page layout tools. The result was a high-quality document produced bang on time for the general meeting.
Concerto is this year celebrating its tenth year of collaboration with CNP (Compagnie Nationale à Portefeuilles). Because of its structure as a financial holding company, the business is generally very late in coming up with the information needed to produce the report. This means, for the agency, that composition and production have to be completed very quickly. A series of specific collaborative tools has been put in place to enable CNP to make corrections itself.
New for CNP’s 2009 activity report: a USB key containing an interactive version of the document, all slipped into a cover. Compiling a report for CNP is always a challenge, year in year out, in terms of the particularly short deadlines linked to the company’s activities. But thanks to a close collaboration between the agency and the customer and the use of collaborative tools, the report is always published on time for the general assembly!
Active in six countries (Belgium, the United States, Greece, Indonesia, Romania and Luxembourg) and on three continents, the Delhaize Group holds a key position in the food distribution sector. Backed by a network consisting of 2,545 points of sale and more than 137,000 employees spread across the world, the group is always concerned to develop its communication in a way that is adapted to its different markets. For the 2007 annual report, Concerto’s creative team once again rose to the challenge of creating a graphic line in tune with the shared specific characteristics of a chiefly European and American readership.
Generating a profitable growth in turnover, striving for excellence in performance and acting as a socially aware enterprise have always formed part of the three cornerstones of the Delhaize Group’s strategy. Hitherto, the Belgian food distribution company had not had any document devoted to the Group’s corporate social accountability. Now it has! For this first edition, Concerto defined the graphic line and then took care of the page make-up and production follow-up. Crucial in terms of communication, this first report thus sets forth the Group’s strategic priorities in each of the three key fields of its corporate social accountability policy: products, people and planet. A poster campaign supports the launch of this first report, together with leaflets including the key figures presented in the document.
This annual report showcases Atenor's property development activities, opting for a spare layout punctuated by large photographs and interviews.
After refocusing on real estate development activities in Belgium and Luxembourg in 2006, Atenor needed to communicate its new strategic direction. Pursuing the graphic approach adopted in 2005, Concerto optimized the clarity and readability of the corporate activity report by combining panoramic photo shots of buildings with an ultra-modern layout, whilst retaining the ergonomic efficiency of the tables and charts used in the financial statements.
The site designed and produced by Concerto now reflects the identity of property developer Atenor Group and its wish to give meaning to the city through innovative and ambitious projects. As the showcase of this new direction, the site provides a detailed description of the Group’s achievements past, present and future, along with financial information for investors.
To begin with Concerto developed the strategic analysis, the architecture and the ergonomics of the site. The agency then produced the design, the photo reports and most of the texts, drafted to make clear reading on the web.
To find out more: www.atenor.be
For the annual report of the real-estate development company ATENOR Group, Concerto opted to broach the major urban topics that “lend meaning to the city”: increased population density, mobility, sustainable development, etc. The result, which is particularly successful as regards the quality of the photographs and the messages conveyed, not to mention the soft translucent cover that binds the two volumes together, is without doubt one of the finest annual reports Concerto has yet produced.
Active on the property development market for over 15 years, ATENOR GROUP has refocused its activities on the development of large-scale property projects. To mark this historic change of course, Concerto decided to produce a series of reports on the most emblematic Belgian and foreign projects, for the corporate part of the report. Designed as a splendid illustrated travelogue, the document has been hailed by the whole profession.
For the fifth consecutive year, Concerto has drafted, produced, designed the layout and printed the annual report of the property development company ATENOR. To emphasise even more the company’s message, “Let’s make sense of the city”, the agency suggested producing a magazine, adopting an innovative and audacious approach. The aim: to open the debate on the issues surrounding the development of today’s cities, such as density, sustainability, mobility or verticality. Divercity, the name chosen for the magazine, tackles topics that go beyond the usual boundaries and does not hesitate to report on projects being undertaken by competitors, talking to people from widely differing backgrounds (sociologists, architects, town lanners, etc.) with sometimes conflicting opinions. In this way, Atenor demonstrates that above and beyond its role as a property developer, it serves as a real expert, with a vision and a comprehensive knowledge of the urban problem. The corporate and financial sections of the report as well as the magazine have been integrated into a translucent PVC cover, resulting in an attractively designed object.
Attracted by the rigour, creativity, professionalism and other selling points that have built up Concerto’s reputation over the last 16 years or more, 15 companies, including some of the most prestigious in the country, placed their trust in the agency for the design and production of their 2007 annual report. Proving that you don’t change a winning team, some of these companies have been loyal to Concerto for many years. To cite only these, CNP and Delhaize Group have thus had the agency take care of their annual report for the ninth and seventh consecutive year, respectively. Find out about all the 2008 annual reports under the “References” heading.
Bound by success, Concerto has taken on two young talents to reinforce its range of services. Qualified as a lawyer and holder of a post-graduate degree in journalism (IHECS), Ingrid d’Oultremont will now devote her writing skills and rigorous expertise to the editorial services of the agency. Holder of a degree in communications from the advertising section of IHECS, Julie van Kempen will offer her enthusiasm and professionalism to the “project management” department of the agency (for more information: Agency > Team).
To mark the 40th anniversary of financial daily newspaper De Tijd, Delhaize and Distrigaz have chosen Concerto to design and produce their Top Topical ad. By taking part in this media event, the two advertisers are seizing an opportunity for an anniversary coup, associating De Tijd's anniversary celebrations with the 140th anniversary of Delhaize and 40 years of natural gas in Belgium.
As sponsors of the Ferrari GT driven by Paul Belmondo, Charles De Pauw, Didier de Radiguès and Alain van den Hove, Concerto enjoyed the privilege of inviting its key clients to this most prestigious of endurance races. Accompanied by family or friends, our guests were able to enjoy the race from the stands or from the commanding heights of the splendid VIP terrace, at tables ideally placed to offer unmatched views of the Raidillon straight, the La Source hairpin and the new chicane. To mark the event, the four-strong team also invited children from Make-A-Wish (a voluntary group that makes dreams come true for sick children) to follow the race with the PL Racing Team crew. In the same spirit of openness (and in a move unprecedented in the closed world of motor racing), the public were invited to autograph the bodywork of the Ferrari car in the pre-race parade. Battling extremely harsh weather conditions, our dream team fought for hours to keep the car on the track. It was at 10 in the morning, just a few hours before "hostilities" ended, that the Ferrari finally left the track in spectacular fashion. Back on the track, the surviving teams battled it out to the final flag… to the delight of motor racing fans everywhere.
At this period every year, Concerto sees a spike in activity linked to the publication of annual results by listed and unlisted companies. The agency this year produced no fewer than 13 annual reports for companies including CNP, Delhaize Group, Distrigaz, Elia, GIMV, DNS, Innogenetics, Atenor, Etex and Umicore. This is Concerto's 8th year of handling financial communication (annual report, quarterly results and website) for CNP, the Group Frère holding company, and the 6th annual report that the agency has produced for the Delhaize Group.
Climate change: is it a global emergency? A debate to which we sought to contribute by inviting our clients to a special screening of the documentary film "An Inconvenient Truth" by Davis Guggenheim. As well as presenting the scientific arguments and striking images illustrating global warming, the film also gave us an insight into the personal journey of former U.S. Vice-President Al Gore, who introduced the film in person. Whether one agrees or not with every argument it advances, the film has the merit of sparking debate and presenting an increasingly widely-shared vision of the threats hanging over our environment. A vision we were keen to share with leading representatives from the worlds of business, finance and industry. Concerto would like to thank all those guests who felt concerned enough to honour us with their presence on Sunday 8th October at the Palais des Beaux-Arts: Baron Georges Jacobs (Chairman of the Board of Directors, Delhaize), Baron Miguel del Marmol (Managing Director, Total Belgium), Alain Janssens (CEO, Distrigas), Pierre Nothomb (CEO, Deminor), Guy Ethier (Vice-Pres., Umicore), etc.
Ask absolutely any lover of beautiful machines and you will have confirmation that the “24 hours Spa-Francorchamps” is the most prestigious of the GT endurance races! Full of enthusiasm for this 2006 race, which looked as if it would be especially exciting, the Concerto team quite naturally decided to invite our customers and partners to this sports car Mecca. Our objective: to share some exceptional moments at the most beautiful circuit in the world.
Sponsoring the Ferrari GT no. 17 driven by Paul Belmondo, Charles De Pauw, Didier de Radiguès and Alain van den Hove, Concerto offered all its guests the opportunity to experience the race alongside the drivers and the PL racing team. Those that accepted the invitation were not disappointed! And with good reason… Many of them accompanied by their young families, our guests had the opportunity to discover the race from the track-side, passing at will between the comfort of our VIP area with its gastronomic buffet and the tumult of the track and the paddocks.
Entered in the GT2 category, our Ferrari no.17 made a splash right from the very first laps. Qualified in 4th position in its category, the team in fact fell victim to a broken transmission right at the beginning of the race. After stopping for 50 long minutes in the stands, the GT set off once more demonstrating throughout the remainder of the race an implacable determination to reach the finish line.
The exceptional drivers in the shape of Paul Belmondo and Didier De Radiguès led their co-team members Charles De Pauw and Alain van den Hove perfectly, giving them the benefit of their wise advice and consequently forming a highly complementary team. As the laps went by, their regularity and tenacity took them to 3rd place in the GT2 category, only beaten to the first two podium places by the 6 Porsche factory drivers.
The champagne flowed, the crowd cheered and the “dream team”, accompanied by their sponsors, concluded 24 hours of hard battle with panache.
More pictures here
Among the top independent Belgian agencies published in the 21 April issue of the magazine "Pub", Concerto is in 34th position ahead of its competitors. Concerto is therefore still the leading corporate and financial communication agency in Belgium.
L’écho, 27 Mars 2002 [FR] L’agence bruxelloise indépendante de conseil en communication Concerto se porte bien à l’occasion de son dixième anniversaire. Avec un chiffre d’affaires en perpétuelle progression (2,5 millions d’euros en 2001), un effectif de 15 employés et de très bonnes références clients dans son domaine, l’agence déclare envisager l’avenir avec sérénité. Elle réalise 25% de son chiffre d’affaires avec des clients hors Belgique et a renforcé ses compétences en multimédia avec une cellule internet et de production de CD-Rom.
L’écho, 16 Février 2000 [FR] Concerto, agence spécialisée en communication corporate, business-to-business et en promotion des ventes, clôture 1999 sur une progression de 10% de son chiffre d’affaires à 2,1 millions d’EUR L’agence a notamment signé les rapports annuels de Belgacom, de Persgroep, Immobel… 2000 s’annonce sous les meilleurs auspices avec pas moins de 5 nouveaux clients. Par ailleurs, Concerto signe la réalisation de 3 catalogues Cotton Group 2000 et le nouveau catalogue général des éditions du Lombard.
L’écho, 17 Mars 1999 [FR] L’agence Concerto a terminé 1998 par une hausse de 50% de son chiffre d’affaires. Outre ce « bon point «, l’agence vient de remporter pour la seconde fois la compétition pour le design et la production du prochain rapport annuel Belgacom et assure pour la troisième fois la réalisation du prochain rapport de Tractebel. L’ultime rapport de PetroFina tombe également dans son escarcelle. Par ailleurs, le Persgroep a confié a Concerto le design de son premier rapport d’activités.
Le Soir, 13 Mai 1997 [FR] Affichant sa belgitude, Petro a misé une partie de sa communication et du marketing de ses stations service sur la bande dessinée. Le pétrolier a fait appel à une dizaine de dessinateurs pour illustrer son rapport annuel. Parmi ceux-ci, les Belges Dany (qui signe le dessin ci-contre) et Will, le Français Moebius, le Japonais Taniguchi.
Revue de presse - L’écho, 16 Juin 1992 [FR] La toute jeune SPRL s’est constitué un portefeuille clients encore réduit mais déja prestigieux, et prévoit de réaliser un chiffre d’affaires de 15 millions de F en 1992. Trois jeunes gens, issus du monde de la communication (journalisme, publicité et édition), décident, il y a un an, de se lancer dans la communication d’entreprise haut de gamme. Contraste entre la volonté novatrice des fondateurs de Concerto et une discipline souvent austère et régie par la force de l’habitude? Pas forcément... La preuve; c’est que leur premier contrat, ils l’ont décroché chez Solvay, entreprise certes soucieuse de communication, mais avec un faible pour les brochures hyper techniques rédigées par des ingénieurs maison. Rudi Miel (27 ans, gestion et contact clientèle), Etienne Jacquemart et André Taymans (27 et 24 ans, le «team créatif») travaillaient déja ensemble depuis un an lorsqu’ils ont décidé, le 15 avril dernier, de constituer une SPRL, baptisée Concerto, au capital de 750 000 F. «Nous avons préféré nous ménager une période d’essai avant de sauter le pas d’une création de société», explique Rudi Miel. Une période d’essai qui a vu la constitution d’un portefeuille clients sans doute pas encore très étoffé, mais néanmoins prestigieux, puisqu’il comprend outre Solvay (journal interne Nos Echos, une brochure sur le PVC, et d’autres projets d’envergure en cours), le groupe d’éclairage Schréder (trimestriel destiné aux clients) et le Crédit Lyonnais Belgium (réalisation du rapport annuel). D’autres projets sont en train de voir le jour actuellement, comme la conception d’un outil de communication à destination des intérimaires de la société Gregg Interim. Concerto propose aux entreprises un service complet, «depuis la rédaction des textes jusqu’à la production en passant par la conception du produit et tous les aspects graphiques». Concerto s’oriente vers le haut de gamme, la «belle ouvrage», pour des entreprises actives dans des domaines aussi variés que possible. Des contrats comme celui du journal trimestriel de Solvay, dont la jeune société a conçu la nouvelle formule (tant graphique que rédactionnelle, les articles étant écrits par des journalistes sur la base des renseignements fournis par les spécialistes maison), ou comme le magazine de Schréder, doivent lui permettre d’assurer des rentrées fixes permettant les «coups» plus ponctuels. LE «COUP» DU PVC La brochure PVC pour Solvay, destinée à réhabiliter aux yeux d’un public très large. Ecoles, fournisseurs, professionnels du secteur) un produit très décrié par les défenseurs de l’environnement, était typiquement l’un de ces «coups» d’envergure recherchés par Concerto. Editée au départ à 20 000 exemplaires pour le seul marché belge, cette brochure, qui marié l’illustration, les dessins plus scientifiques et la photo, a conquis d’autres divisions nationales du groupe Solvay et atteint aujourd’hui les 50 000 exemplaires, en plusieurs langues. En outre, cette réalisation va déboucher prochainement sur une autre brochure, destinée cette fois au tout grand public. «Jusqu’à présent, se réjouit Rudi Miel, tous les dossiers que nous avons soumis ont été acceptés, meme s’ils ont parfois déconcerté au départ, comme la forme carrée du rapport du Crédit Lyonnais.» Une réussite que se traduit dans les chiffres, puisque Concerto devrait avoir réalisé, fin 1992, un chiffre d’affaires de 15 millions de F. «Nous tablons d’ici là sur 3 ou 4 nouveaux clients, mais nous préférons mettre un projet à la fois sur les rails et nous ne voulons pas grandir trop rapidernent», affirme le directeur de Concerto. Grandir... Il le faudra bien pourtant. La société occupe aujourd’hui 4 personnes (les trois fondateurs et un spécialiste de la production assistée par ordinateur, plus des collaborateurs) et devrait engager, au fil des nouveaux dossiers, 4 ou 5 personnes, parmi lesquelles des spécialistes de l’écriture et du layout, des chargés de dossier et une personne pour prospecter le marché néerlandophone. «A ce moment là, nous devrions avoir atteint notre première vitesse de croisière», estime Rudi Miel. Martine MAELSCHALCK
To celebrate its annual event on 17 February 2004, Concerto unveiled its new visual identity to clients and partners. Etienne Jacquemart, Creative Director and partner explains: «Our previous logo has served us well for the past ten years or so, and during that time only underwent a minor facelift in 1994. However, more recently we have been experiencing spectacular growth which has brought with it an expansion in personnel, refurbishment of our offices, the introduction of new working practices and a refocusing on our core activities. We have taken this opportunity today to familiarise you with our new image which we feel is better matched to current trends and our modern-day vision.»
L’écho, 5 Juillet 2000 [FR] Concerto, agence conseil en communication corporate et B2B (Business-to-Business), a été retenue par GIB Group pour la conception et la réalisation de son nouveau site internet. En outre, l’agence a été retenue par Puilaetco pour redynamiser son logo aux deux lions. Concerto a, par ailleurs, signé la création du logo de la CNP, société holding du groupe Albert Frere.
PUB, Janvier 2000 Concerto, agence conseil en communication corporate, BtoB et promotion des ventes, a cloturé 1999 avec un chiffre d’affaires de 2,1 millions d’euros en progression de 10% par rapport à l’année 1998. L’agence a signé notamment la réalisation des rapports Belgacom, De Persgroep, Immobel, Tractebel et Petrofina 1998. Pour l’année 2000, l’agence salue l’arrivée de cinq nouveaux clients: Axa Royale Belge, CNP (Nationale à Portefeuille), IBA, GlaxoWellcome et Puilaetco, et renforce sa collaboration avec TotalFina pour la carte Eurotrafic. Par ailleurs, Concerto signe la réalisation des trois catalogues Cotton Group 2000 ainsi que du nouveau catalogue général des Editions du Lombard.
Concerto has been responsible for producing the SigmaKalon newsletter since 2002. The Concerto team writes copy from raw information, creates the layout and produces the newsletter in 9 languages, including Chinese and Korean.
Concerto is now the official communications consultancy for SigmaKalon, a world leader in the paint products’ market and number two in Europe for decorative paints. Prior to January 1 Concerto had already been responsible for the company’s website design as well as for a range of communication supports for SigmaKalon (newsletters, brochures, etc.); this new alliance signals a more intensive working relationship with the group which now embraces more general consultancy services.
Once part of the Total Group but now independent, the SigmaKalon group (the second largest european manufacturer of decorative, marine and industrial paints) needed to develop a new identity. A task that called for an in-depth approach to "psychoanalyse" the group, through its national managers and business units and with the aid of senior management, in order to determine the Group's values, mission and vision. The outcome of this project, which took over six months to complete, was summarised in a reference guide and in internal campaigns.
In February 2006, Concerto was selected from 16 agencies pitching for the corporate communication account of Tractebel Engineering. This included a complete repositioning (messages, visual identity, baseline, etc.) and copywriting in English of all texts for the entire range of communication media.
For use by communication managers at Tractebel Engineering and its subsidiaries, the "Moodbook" lays down the new visual identity devised by Concerto since 2006. Baseline, logo, typeface, iconographic and editorial approach, templates... every element associated with the image of the group is set out in clear and pragmatic detail, explaining the "why" as well as the "how". A highly strategic tool in formulating consistent communication and building a strong image.
Tractebel Engineering (part of the Suez Group), one of Europe's leading engineering firms, chose Concerto to design and produce Crossways, its first internal newsletter (24 pages) covering all the firm's subsidiaries. To achieve this project, the agency worked on the editorial structure, set up interviews, organised translations into English, designed the layout and page formatting and arranged printing of the magazine. Produced in record time (in under a month!) by Concerto, the 5,000 copies of the first issue are now being distributed to all Group employees around the world.
After an international selection process lasting several months (with 15 agencies pitching), Tractebel Engineering Suez has chosen Concerto to handle all its corporate and BtoB communication for the next three years. Armed with the results of a customer image and satisfaction survey, Concerto started out by redefining the Group’s communication for the parent company and for all the subsidiaries worldwide. Concerto’s first major task was then to reposition Tractebel’s image by means of new visual identity guidelines, a new approach, a new baseline and a more customer-oriented presentation of its activities. The first concrete results of the partnership are already taking shape with the launch of a number of projects selected as part of the overall review: branding, corporate leaflets and releases, product brochures, press information, website, etc.
Concerto was responsible for its structure, graphic design and the copywriting of all texts and technical development (using CMS). The site has a twofold objective: to provide Tractebel customers with direct answers to questions within their specific area of activity, and to give rapid access to references of projects carried out by Tractebel Engineering.
www.tractebel-engineering.com
To celebrate thirty years of the newspaper De Morgen, Tractebel Engineering (GDF SUEZ) asked Concerto to design a “top topical” advert for the anniversary edition of the daily paper. Aiming to capitalise on the company’s expertise, the creative staff at the agency came up with visual “instructions + a detailed plan” of the best way to blow out a candle. A quirky, humorous allusion that certainly made this special edition stand out.
Tractebel Engineering aims to encourage its staff to participate in its training programme. To take up this challenge, Concerto has developed the concept of a can with a multi-vitamin drink in the colours of “TE School” and carrying wittily written, targeted messages. Publicised in advance by a “teaser” poster, the can’s distribution has been a huge success. The proof: they are asking for more!
The Printer Of The Year award is a major event in the printing world, designed to honour the world's top printers using Sappi Group paper. Concerto handled the design and production of all the communication tools associated with the event.
How do you achieve or maintain top of mind status among printers for a particular type of paper? By making sure your brochure is unlike anyone else's. By arousing curiosity, by creating eagerness to play an online game that, in passing, communicates all the key qualities of your paper and offers the opportunity to win a PlayStation.
An online game that, in passing, communicates all the key qualities of your paper and offers the opportunity to win a PlayStation.
A fun mailing highlighting the qualities of Papier Presto, on the themes of speed and performance.
A multinational specialising in materials technology, Umicore has more than 80 production sites spread across the five continents. To reflect this global dimension, the structure of the 2007 annual report was based on the group’s specific geographic character. Several reports on sites were made by teams of photographers sent by Concerto to all four corners of the globe (to countries such as Malaysia, South Africa, China, Brazil, Norway, Argentina and Canada, among others). The 150-page document, with a graphic design combining rigour and creativity, has been unanimously hailed by the press.
For the new year, Umicore wanted to have an electronic animation created to send to its clients. The aim was to highlight their areas of activity, which are often little known. In response to this request, Concerto produced a screensaver for Mac and PC illustrating various facets of the company’s areas of activity in three thirty-second animations.
From 2000 to 2005, Concerto handled European communication for the Total Group's "Eurotrafic" fuel card. This was a wide-ranging assignment: consulting, strategy, global image (visual identity guidelines, logo design, etc.), design and production of brochures, mailings, newsletters, etc. Concerto provided the Paris headquarters and all subsidiaries with a broad and yet closely targeted service, from the production of billing documents to the design of multimedia sales force motivation projects.
Customer newsletter.
Every year Total organises a European Cards Convention. This year's convention had a mediaeval theme. Concerto handled the design of invitations, programmes, posters, etc., calling on the services of a Belgian artist specialising in "sword and chivalry" comic strips.
A no-nonsense layout that is clear, readable and accurate: just like the company. Published in three languages.
Concerto is this year producing its fourth annual report for DNS, the business that registers and manages domain names in Belgium. Visually focused on a gigantic three-dimensional “.be”, the report sees it travel, in the various chapters, throughout Belgium.
In order to structure Elia’s fourth annual report, Concerto has chosen to highlight the company’s values. Empathy, Responsibility, Spirit of Analysis and Integrity constitute the different chapters for 2008.
With the “sustainability report” on everyone’s lips, ELIA decided it also wanted to promote its achievements in this domain. To achieve its goal, Concerto pushed the company to comply with the GRI indicators (Global Reporting Indicators) which are considered an international reference in the domain of extra-financial reporting. Focused on the three pillars of sustainable development (economy, environment and social aspects), the 2009 activity report has therefore begun its evolution, the goal being for the company to fully meet the GRI criteria in the coming years.
After years of keeping a discreet media profile, the Belgian electricity network manager decided to set out its stall for all to see. Fortified by this recent desire to make itself better known, Elia obviously wanted to instil this human dynamic, aimed at getting close to people, into its 2007 annual report. The report is the result of close cooperation between the agency and Elia’s communication department, and is structured around a series of portraits and work scenes illustrating the company’s various different lines of business.
Belgacom internal magazine.
The Human Resources Division commissioned Concerto to organise, design and produce a key guide for use by all Group HR divisions. The guide, published in 5 languages, was designed to be easy to use and adaptable to requirements. All the documents were subsequently complied into a practical module developed on a secure flash memory.
Concerto created the entire graphic identity for this European group that represents consumers on issues of standardisation. One working of the visual identity guidelines is expressed in this annual report.
Vasco Data, world leader in the electronic authentication market, has chosen Concerto to develop a series of B2B communication tools. Initially, Concerto will concentrate on developing and strengthening the group’s identity, creating new brands and producing sales material (brochures, packaging, etc.). Concerto, selected on the strength of its creative quality and effectiveness, has built up great expertise in these areas
Creation of the logo and design for a family of Vasco products.
Design and production of brochures setting out Vasco partner certification programmes.
Creation of the logo.
Designing the packaging for software produced by Vasco, the world leader in authentication solutions. Vasco is responsible for designing the famous Digipass, used by most banks around the world.
After producing the group's annual report, Concerto has now been chosen by Etex Group to handle the production and editorial management of its internal news magazine Etex World. Produced in 5 languages (EN, NL, FR, SP and DE), the magazine (20 A3 pages) is aimed at all the Group's entities across several continents. Concerto’s first steps in this new assignment were to carry out a readability audit and rethink the magazine’s editorial line. Concerto made recommendations to improve the editorial processes. The dedicated team at Concerto (journalist, art director, net publisher, etc.) then succesfully reworked the layout of Etex World. Based on the editorial input of Etex Group, Concerto managed to produce the magazine in 5 languages within the set timing.
Concerto put its expertise to work for ETEX by implementing participative solutions for producing documents even faster and more efficiently.
Holding company ETEX chose Concerto out of more than eight agencies bidding to produce its annual reports.
Concerto has been compiling Etex’ annual reports for the past six years. As the group’s reference document, the report focuses on a resolutely uncluttered and factual approach aimed at encouraging readability and consultation. White prevails, occasionally leaving a space for colour flats and large photos. An ideal approach for going straight to the point!
Etex has put its trust in Concerto for the past five years already for the realisation of its annual report. This year, Concerto has opted for sobriety while focusing on maximum readability. The layout is geared towards the contents, namely by laying emphasis on large photos that set the overall style.
In this age of “sustainable development”, more and more businesses are choosing to publish their annual reports electronically. That’s what Distrigas, a company that trades in natural gas, is doing. It has also decided to use Concerto to produce the report, for the 7th consecutive year.
Distrigaz has been active in the natural gas business for 75 years, and can draw on solid experience on the European market. For its 2007 annual report, this dynamic “old lady” wanted to combine creativity and cost control by reducing the amount spent on original illustrations. Motivated by this challenge, Concerto’s creative team suggested a sophisticated graphic treatment to optimise the impact of images without a high intrinsic value. For this annual report, the agency also used a non-coated paper with especially durable characteristics (100% recycled, FSC quality label).
The 2006 Annual Report, produced in three languages (Dutch, French and English) and in line with the company's new marketing charter, consists of a 32-page four-colour process brochure containing corporate information and a 120-page two-colour booklet of financial statements/corporate governance disclosure. The two documents are bound together by a wraparound band. For the illustrations, some 30 Distrigaz employees took part in the photo shoots organised by the agency.
The brochures are part of a series of publications presenting the association and also the seminars it organises.
As part of its promotional events policy, the European University Association asked Concerto to customize several hundred flash drives using the association's logo. The drives will be handed out at various seminars and events. Concerto provided the graphic design and production follow-up.
The Glasgow Declaration is part of the Bologna process on the reform of Europe's universities.
The clean car guide gives the annual ranking of clean cars in Belgium as regards vehicle CO2 emissions.
As part of the campaign to promote clean cars, Concerto produced promotional postcards to convince the general public of the problems of vehicle pollution.
The brochure sets out in no fewer than 120 pages the main sustainable development projects under way in Brussels. This guide to best practice is illustrated with site photographs and articles describing each project.
Concerto produced a range of products for this Luxembourg-based insurance and financial firm (part of the U.S. NationWide Group), including communication kits (creating product names, customer brochures, broker e-mails, press releases, etc.) for various investment products.
An interactive CD-Rom training aid giving advice on the handling of certain chemicals in factory conditions.
An interactive CD-Rom training aid giving advice on the handling of certain chemicals in factory conditions.
A brochure aimed at the general public setting out the advantages and issues of PVC in a fun, approachable fashion. This brochure, one of Concerto's first big successes, has been reprinted many times over and translated into 5 languages.
A 16-page magazine in 4 languages to promote plastics to packaging professionals.
On behalf of the Skills Validation consortium, Concerto established a visual identity which was then applied to a series of internal and external communication documents: leaflets, fact sheets, folders, business cards, Internet site, etc.
This institutional publication on the concept of good corporate governance features numerous photographs illustrating the text coupled with an attractive page layout..
The Millennium Development Goals are set out here by theme, on behalf of Belgian cooperation.
The 2003 Annual Report puts "seeing" before "reading". A winning strategy given the complexity of the institutional information contained in the report.
The challenge of this edition was to maintain visual consistency between this annual report and last year's, without creating confusion.
Creation and management of new tools to promote Total's professional fuel card in Holland.
Creation of advertisements to promote Total's professional fuel card in Holland.
Creation and management of communication tools associated with Total's Luxembourg fuel card.
Creation and management of communication tools associated with the launch of Total's new professional fuel card in Portugal.
Promotional campaign for Total's new professional fuel card in Portugal.
A comic strip album aimed at exposing "ordinary" racism that creeps insidiously into our daily lives. Designed and produced by Concerto in conjunction with author Sergio Salma, the album was translated into 12 languages and printed in several million copies.
ECHO, the European Commission's Directorate-General for Humanitarian Aid, called on Concerto to mount a communication campaign targeting young Europeans. Between March 5th and 18th, across Germany, Belgium, France and the Netherlands, over 1,200,000 Boomerang-style post cards will be distributed in venues frequented by young people: music stores, universities, graduate schools, student refectories, etc.
Little booklet with notes about humanitarian issues. This book is destined to 12 - 13 year olds and offers a didactic explanation of the European humanitarian missions in the world.
Humanitarian aid is presented in a series of themes, with photographs taking pride of place over text.
The values and principles of humanitarian aid are explained and set out using a design inspired by the corresponding poster campaign.
Each leaflet sets out the facts and figures of the European Union's response to a particular humanitarian crisis, as each humanitarian disaster occurs.
For the E.C. Humanitarian Aid DG (ECHO), Concerto has prepared and produced a roaming exhibition around the Congolese painter Milus, a refugee in the Lugufu camps in Tanzania. The preview was held as part of the Annual conference of ECHO partners, in the all-new Berlaymont building in Brussels.
For the second consecutive time Concerto has just won a communication contract with the European Commission Humanitarian Aid DG (ECHO). The programme includes the design and production of leaflets, a brochure and an annual review in several languages. Furthermore, Concerto has renewed its collaboration with Coopération Technique Belge (CTB) and will produce a 24 pages publication in 4 languages on “Democratic governance”. Last year, a corporate publication was produced for CTB on the Millennium Development Goals, in addition to having produced their 2003 and 2004 annual reports.
Concerto has just signed a 1-year advertising collaboration framework contract for the E.C. Humanitarian Aid DG (ECHO). On the programme: design of a new visual identity, production of brochures, posters, annual reports, photo portfolio, etc.
Charity Make-A-Wish was founded in 1990, with the aim of making dreams come true for sick children aged between 3 and 18. For the past two years, the Concerto team has been supporting the charity by handling its communication on a pro bono basis: strategic consulting, design and production of various documents, participation in flagship events, etc. In 2007, Concerto will once again be handling production of all the promotional media (posters, programmes, advertising, etc.) for the "Etoiles en Foly" concert, a star-studded event broadcast by RTL-TVI.
Posters, flyers, press file and programmes for a charity gala evening (06 november 2006) on behalf of Make-A-Wish, featuring Liane Foly and her guests: Nolwenn, Lorie, Frédéric François, Gérald Dahan, Grégory Lemarchal, Michal, Nikos…
On 6th November, the Make-A-Wish® charity organised "Les Etoiles en Foly", a star-studded gala evening to raise funds for sick children, held at the Cirque Royal in Brussels. To mark the occasion, dedicated patron and supporter Liane Foly invited along her friends Lorie, Nolwenn Leroy, Grégory, Titoff, Dany Brillant, Gérald Dahan and many other artists to take part in this outstanding concert. As sponsor of the event and partner to the foundation, Concerto volunteered its services for the design and production of the programme, flyers, posters and T-shirts for the evening. The mission of the Make-A-Wish foundation is to create hope and happiness by granting wishes to children with life-threatening illnesses.
Following a national bidding round, Innogenetics chose Concerto to design and produce its 2006 annual report. The biopharmaceutical company, founded in Gent in 1985, works in the field of specialist diagnostics and therapeutic vaccines, and employs 530 people with sales subsidiaries in France, Germany, Italy, Spain, Brazil and the United States. The company has a market capitalization of some 355 million euros. Total revenue in 2005 was 48.6 million euros, thanks in large part to its particularly dynamic Diagnostics arm, which is developing a large number of specific products in three areas: infectious diseases (hepatitis C, hepatitis B and HIV), genetic tests (HLA typing, tissue typing and cystic fibrosis) and neurodegenerative diseases (Alzheimer's disease). The Therapeutic arm of Innogenetics concentrates on developing therapeutic vaccines to satisfy unmet needs in the field of infectious diseases, and has two compounds currently undergoing clinical trials (hepatitis C in phase IIb and hepatitis B in phase I).
Biotech firm Innogenetics wanted a 2006 Annual Report designed with its clients (clinical analysis labs) in mind, in order to raise the profile of its activities. In response, Concerto put forward an editorial structure focusing on products, users and customer testimonials. In terms of layout, special attention was paid to the quality of photography and to the vibrancy of the document's highly contemporary graphic design.
GIMV, a listed company considered to be Belgium's biggest investment fund, offers a wide range of financial products in both traditional and innovative sectors of the economy. Following the line taken for the 2005 Annual Report, Concerto carried out a fine tuning of the entire 164-page document. This graphic approach produced a marked improvement in terms of readability, clarity and eye-catching appeal.
Investment form Gimv, a specialist in private equity and risk capital over the past 27 years and listed on Euronext Brussels, has chosen Concerto to design and produce its new corporate wallet. The wallet, which is designed to hold the corporate literature appropriate to Gimv's different audiences (companies, shareholders, stakeholders), consists of a three-part folder with flap, printed in Dutch, French and English, and gives a clear, concise outline of the company's structure, sectors of activity and key figures.
Acerta, which assists professionals (self-employed, employers, HR managers, etc.) and individuals in managing their social security and other administrative formalities, was keen to reinforce its corporate image through its 2006 Annual Report. To reflect the firm's concept of quality of service on a human scale, Concerto combined the informative rigour required of financial statements with the originality of a more conceptual corporate activity report.
Euronav is a world leader in crude oil transport, operating one of the most modern tanker fleets in the industry. The backdrop chosen by Concerto for the group's annual report is Belgium's Antarctic exploits, linking the Dixie Dansercoer expedition (sponsored by Euronav) with the Adrien de Gerlache expedition of 1897. In illustration of the group's corporate values, which focus primarily on human qualities and teamwork, the report also contains a series of personal stories and interviews carried out on the ground.
Euronav, a major player in crude oil transport, has selected Concerto to design and produce its interim report. Taking as its theme the Antarctic (Euronav is sponsoring Dixie Dansercoer's "In the Wake of the Belgica" expedition), the interim report is also illustrated by photos (including aerial shots from helicopters) taken on board ship. Spun off from Belgian national shipping line CMB as an independent company 3 years ago, Euronav has reinforced its leadership through strategic management of its tanker fleets and close cooperation with clients.
For the second year in a row, Euronav, a company specialising in shipping transport, has called on Concerto services to realise its annual report. Baptised “Sustainable Development”, the report focuses on attractive pictures of boats in dry docks.
Concerto has designed and defined the communication policy for the Thésée (training bridges) project set up by training agency Bruxelles Formation. On the menu: communication support and consulting to the steering committee, definition of a visual identity and an editorial line. As part of its contribution to the project, Concerto was involved in the designed and drafting of two reference works: a handbook and a methodology guide on the different training bridges available within the French-speaking community.
Created in 2001, Air Energy is a company active in the production of electricity based on wind energy (installed capacity of 89.5 MW). For its flotation, the Belgian company wanted to make an impression by immediately presenting a creative and professional version. By suggesting the editorial structure, page plan, style and design of the document, Concerto supported and guided the company throughout the creation of its first annual report.
Moury Construct, a family company specialising in the building sector, has chosen to entrust its annual report to Concerto this year. The agency is responsible for everything: conception, design, photo report of the real estate projects managed by the company, etc. A most interesting first collaboration!
The agency designed a logo and a new name, De Graeve Works, and produced its new stationery (letterhead, envelopes and business cards). Also in the pipeline: a brand new brochure and web site…
Having already designed Aréa Real Estate’s complete corporate identity (logo, letterhead, business cards, brochures…), Concerto also took charge of the development of the company’s website. From architecture to graphic design, the agency took care of all aspects of the site’s design. This presents different projects for contemporary top of the range houses and apartments being marketed by the company, with a design that is both sober and “chic”.
On the menu: compiling letters, decoration and development of the entrance hall at the headquarters in Brussels, creating a brochure for the new entity aimed at internal and external clients, and the availability of a web tool for the rapid search of contacts worldwide. This communications approach is part of a consultancy and creation activity already initiated by Concerto several months ago. In particular, it has enabled the agency to put together the branch’s 2008 annual report. With a print run of more than 5000 copies, this report is composed of two separate volumes, one dedicated to corporate and business aspects, the other devoted to an annual review of the activities, all integrated into one folder.
GDF SUEZ Group’s Energy Europe & International branch, which is currently undergoing complete internal restructuring, decided to approach Concerto. And where there is internal restructuring, there is a need to communicate the changes. On the agenda: to present the branch’s new organisation chart to its employees. Not an easy task: since the who’s who had to include the organisation charts from all the group’s divisions, this meant collecting the photos and details of some 1000 people! The layout was designed in such a way to optimally reflect the organisation’s matrix structure. An index allows users to easily navigate within the 144-page document.
Specialising in the research and development of treatments for vascular disease and cancer, ThromboGenics wanted its 2009 annual report to focus on the development of its new microplasmin programme which could be a decisive advance in the treatment of certain patients suffering from diseases of the retina. The special, almost square format of the report, composed of two parts slipped into a cover, focuses on the eye, presented in photos and explanatory diagrams.
Following a competition between six agencies, Concerto created the PSW’s general public campaign focusing on the new EPB (Energy Performance of Buildings) regulations. Composed of two sections, the campaign will be launched in two phases. Despite a restricted budget, short deadlines and a difficult subject, the agency set up a thirty-second film in a clear, pleasing style. Victor Studio was responsible for the 3D animation. The campaign was also distributed in the form of adverts in the daily press and magazines, as well as internet banners. The second part of the campaign includes an advert, banners, as well as information posters and brochures that will be sent out to notaries and front-line advisers in this domain.